We’re thrilled to announce the opening of our new London flagship Shop in iconic Covent Garden! The new location will occupy a two-story space at 34 Long Acre.
The opening of MOSCOT Covent Garden follows the success of the original Soho Carnaby Shop which opened in 2015. “We’re thrilled to open a flagship MOSCOT Shop in Covent Garden – we feel right at home in this vibrant neighborhood full of culture, music, theatre, and historical significance which reminds us of our downtown NYC roots,” said 4th Generation and CEO, Dr. Harvey Moscot.
The new flagship Shop will showcase the full breadth of the MOSCOT eyewear collection with familiar touches that are distinctly MOSCOT, such as tin ceilings from a traditional NYC company, custom crafted fan-do-liers that illuminate and fan customers while they shop, and wainscoting details that evoke an old New York City feel. Other design details include tchotchkes and vintage artifacts sourced in NYC, American thrift stores & flea markets.
MOSCOT worked to preserve the quality and authenticity of the Covent Garden streetscape with red brick walls creating an authentic transformation from street to shop. The flagship will include historic brand artifacts such as the original fig trays that were used by second generation Sol Moscot to dispense eyewear and original signage from years past.
One step up and away from the city bustle, the second floor evokes a nostalgic, cozy feeling of having stepped into Great Grandma Sylvia Moscot’s living room, creating an intimate environment for a private shopping experience and a dedicated space for eye testing.
MOSCOT currently operates ten shops worldwide, including locations in New York City, Rome, Seoul, Tokyo, Los Angeles and Paris. In addition to the Covent Garden shop, MOSCOT will continue its retail expansion with a third London opening and a new Milan shop both set to open by the end of 2019.